Seasonal revenue. OTA commission. Guide-team reality.
A clearer read on all three.
One Health Check. A handful of plain-language guides. A one-page plan you can pin above the booking desk.
Three steps. First two are free.
The Health Check and your one-page plan cost nothing. The Toolbox is where the real value starts — $30/month.
The Health Check
Twelve questions about your tour business. Five minutes. Completely free. Tells you where margin is going.
Your one-page plan
After the Health Check, you get three actions for the next 30 days. Print it. Pin it above the booking desk. Also free.
The Toolbox
$30/month. Five guides, monthly briefings, and a growing library. Cancel anytime. The habit that pays for itself.
What's inside the Toolbox
$30/month isn't for a stack of PDFs. It's a monthly habit — one that compounds.
AI Tools
OTA listings that convert, shoulder-season offers that don't gut your margin, concierge sheets your local hotels actually use.
Explore AI Tools →A new guide
One fresh 5–7 min read, written for tour and activity operators. After a year, you've got a full library.
The Briefing
One page. What changed this month — fuel, wages, OTA commission shifts, seasonality signals — and what it means for you.
Quarterly Business Health Check
Every 90 days we send you 20 questions. Answer them in 5 minutes and get an automated Business Health report back — scored across Financial, Operations, Sales, People, Strategy and Customer. Watch your score move. Spot drift between peak and shoulder.
Owner's question
One prompt a month worth chewing on. The kind that keeps tour operators awake.
The guides
Five reads. Most under 7 minutes.
Occupancy, yield, and the seats you're giving away
MembersThe two numbers that decide whether a busy season is also a profitable one.
Direct bookings vs OTAs: paying 25% for what?
MembersWhen OTAs earn their commission, when they don't, and how to shift the mix without losing bookings.
Reviews, ranking, and the 4.8 problem
MembersHow to lift your average from 4.6 to 4.8 — and what it does to bookings.
Guides, briefings, and the case for a written run-sheet
MembersWhy a one-page run-sheet does more for reviews than any product upgrade.
Surviving the shoulder and off-season
MembersCashflow buffers, the products that work when the season doesn't, and the discounts that ruin you.
When the toolbox isn't enough — someone in your corner.
Multiple products. $2M+. Thinking about a second vessel, a new region, or selling up. The toolbox stops being enough — you need someone who knows your numbers and picks up the phone.
Join the Sounding Board →