Packaging and Pricing the Experience
Selling by the hour caps what you can charge and what customers remember. How bundles, tiers and add-ons turn an activity into an experience worth paying for.
Ask most tourism operators what they sell and they'll describe a duration: a two-hour tour, a half-day charter, a ninety-minute class. Ask a customer what they bought and they'll describe a memory: the sunset, the story, the thing they now tell at dinner parties. Somewhere between those two answers sits a pricing opportunity most operators leave on the table, because they're still charging for the clock instead of the experience the clock happens to contain.
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