The Shoulder Season Problem
The months either side of peak are neither busy enough to coast nor quiet enough to close. How to fill them without discounting the peak away.
Peak season sells itself and the deep off-season is honestly written off — but the six or eight weeks in between, the shoulder, are where most operators lose their nerve. Half-full bookings, half-hearted marketing, and a rate that's either full price to an empty diary or discounted to a crowd that was never going to come at any price. This Conversation is about treating the shoulder as its own season, not a leftover of the one either side of it.
This Sector Conversation is for Momentum members.
The full walk-through — What, Why, How, When, Who, then The Decision — plus the follow-on prompts to continue the Conversation with Veran, your Momentum AI.
$1 a day. Cancel anytime.