Momentum Conversation · Tourism · № 03
The Experience People Talk About
Your real marketing department is the last hundred customers. What actually generates word of mouth and five-star reviews — and how to design for it on purpose.
12 min read·Updated Aug 2026·The Clear Point Decision Framework
Ask a successful tourism operator where their bookings come from and the honest answer is usually some version of 'word of mouth and reviews'. Then ask what they deliberately do to generate either, and the room goes quiet. The most powerful marketing channel in tourism is left almost entirely to chance. This Conversation is about designing the talkable experience on purpose.
01What? — Understand the issue
02Why? — Understand why it matters
03How? — Explore practical approaches
04When? — Understand timing
05Who? — Identify the people involved
06The Decision
This Sector Conversation is for Momentum members.
The full walk-through — What, Why, How, When, Who, then The Decision — plus the follow-on prompts to continue the Conversation with Veran, your Momentum AI.
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