The Real Cost of a Sale
Revenue is not profit, and nowhere is that gap more dangerous than online, where ads, freight, fees and returns quietly eat a sale before it ever reaches the bank account. How to find your true contribution margin, order by order.
Open the back end of almost any online store and you'll find a founder who can quote last month's revenue to the dollar and has no real idea what a single sale actually made. The dashboard says $80,000 in sales. It doesn't say what the ad platform took, what the courier took, what the payment gateway took, and what the returns desk gave back. This Conversation is about finding the number that's actually true — what a sale is worth after everything it cost to make it happen.
This Sector Conversation is for Momentum members.
The full walk-through — What, Why, How, When, Who, then The Decision — plus the follow-on prompts to continue the Conversation with Veran, your Momentum AI.
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