One Channel or Many
Marketplaces, wholesale and your own store each come with a different trade-off between reach and control. Spreading across all of them without a deliberate strategy usually costs more than it earns. How to decide where to sell, and why.
It's easy to say yes to every channel that offers reach — a marketplace listing here, a wholesale enquiry there, alongside the store you already run. Each one looks like extra revenue with little downside. Add them up without a plan and you often get a business spread thin across platforms with different margins, different rules and different customers, none of them properly optimised, and a founder unsure which channel is actually worth the effort. This Conversation is about choosing deliberately instead of accumulating channels by accident.
This Sector Conversation is for Momentum members.
The full walk-through — What, Why, How, When, Who, then The Decision — plus the follow-on prompts to continue the Conversation with Veran, your Momentum AI.
$1 a day. Cancel anytime.