Momentum Conversation · Retail · № 02
The Discount Trap
Sales events feel like marketing but behave like an addiction — each one buying this month's revenue with next month's margin. How to markdown with a plan instead of a panic.
12 min read·Updated Aug 2026·The ClearPoint Decision Framework
Walk down any Australian shopping strip and count the SALE signs — then notice how many of them never come down. For a lot of independent retailers, discounting has quietly shifted from an occasional tactic to the business model: full price is just the number you discount from. This Conversation is about who that habit actually serves, and how to use markdowns as a tool instead of a crutch.
01What? — Understand the issue
02Why? — Understand why it matters
03How? — Explore practical approaches
04When? — Understand timing
05Who? — Identify the people involved
06The Decision
This Sector Conversation is for Momentum members.
The full walk-through — What, Why, How, When, Who, then The Decision — plus the follow-on prompts to continue the Conversation with Veran, your Momentum AI.
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