Dead Stock: The Inventory That Won't Move

It's the same handful of items every stocktake: the colour nobody bought, the size run that never quite sold through, the line that seemed clever at the trade fair and has sat untouched ever since. Dead stock doesn't announce itself loudly — it just quietly occupies shelf space and cash while looking, on the surface, exactly like an asset. This Conversation is about clearing it properly, once, without teaching your customers to simply wait you out.