Wholesale, Direct — or Both?
The maker's fork in the road: volume at thin margin through stockists, or full margin with the marketing burden. How to choose — and how to run both without one eating the other.
Every maker hits the same fork in the road. One path is wholesale: pallets of product out the door, someone else's shop doing the selling, at half the price. The other is direct: full margin, your name on the relationship, and the entire job of finding every single customer yourself. Most makers drift into a mix by accident and run it by habit. This Conversation is about choosing it on purpose.
This Sector Conversation is for Momentum members.
The full walk-through — What, Why, How, When, Who, then The Decision — plus the follow-on prompts to continue the Conversation with Veran, your Momentum AI.
$1 a day. Cancel anytime.