Momentum Conversation · Product Businesses · № 04
Margin vs Volume: The Channel Maths
Margin versus volume isn't a philosophy — it's a spreadsheet. What each channel really costs once your time is in the numbers.
12 min read·Updated Aug 2026·The Clear Point Decision Framework
A wholesale order lands: two hundred units, one email, one invoice, gone in a week. A direct sale lands: one unit, one customer message, one parcel, one thank-you note — repeated forty times to match the wholesale order's revenue. Both feel like progress. Only one of them, on most days, actually is. This Conversation is about knowing which, and building the mix that suits the business you're actually running.
01What? — Understand the issue
02Why? — Understand why it matters
03How? — Explore practical approaches
04When? — Understand timing
05Who? — Identify the people involved
06The Decision
This Sector Conversation is for Momentum members.
The full walk-through — What, Why, How, When, Who, then The Decision — plus the follow-on prompts to continue the Conversation with Veran, your Momentum AI.
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